Hoppyum IPA

Review by Eric Tansey, CSW, Sommelier

The Hoppyum IPA has a deep, golden color with a three finger slightly off white head. Powerful aromas of red grapefruit, pine, and orange peel. On the palate, the Hoppyum IPA has a medium body mouthfeel with loads of what Hop Heads long for. I love that the name of this beer holds up to what is in the bottle.

Big, dry white grapefruit smashes the front of the palate as the bitterness eats at your cheeks. On the mid palate a little hint of caramelized malt pokes through as well as a subtle dash of honey sweetness that balances out the bitterness a bit.

The finish is dry with loads more grapefruit and orange peel. Very hoppy beer that scratches that hop itch that seems to be so popular in this day and age. Keep reading below to see what hops fuel this hot rod.

Tansey’s Blind Rating 89 Points

Beer Advocate – 85 Points 

RateBeer – 90 pPoints 

The Breakdown


Beer Selection – Hoppum IPA  

Style – IPA

Producer – Foothills Brewing Company 

Availability  – Year Round 

Region  Winston Salem NC

Hops – Simcoe, Cascade, and Centennial hops

Malts – English pale and light caramalts

Alcohol – 6.25%

IBU – 78 

Food Pairing – Chicken, battered white fish, sushi 

History of IPA

IPA simply stands for India Pale Ale, and falls into the category of pale ales. The IPA style is considered by many to be rather bitter, and is certainly an acquired taste. The beer itself does not actually come from India but earned its name as a beer exported to India some 175 years ago, along with some porters and other ales.

The term IPA was actually first used in an advertisement for an Australian newspaper in 1829 referring to pale ales that were being exported to India from Middlesex England by the East India Trading Company. Some say that IPAs got their name because the hops acted like a preservative in the beer so that it could survive the long voyage to India.

This is only slightly true. Porters were transported to India without any problem and were transported in bulk. One brewery decided the market for porter was too saturated and so a young man, Mark Hodgson, decided to bring something new and different to the boys in India.

He wanted to send something lighter than the dark, bitter porter, and so he created a more refreshing and crisp style of pale ale that would not only survive the voyage, but get better along the way. He added dry hops to the finished pale ale beer in barrels, to preserve it and stabilize it during the long journey across rough and choppy seas. This lead to pale ales that were higher in acidity with more refreshing, citrusy qualities that are now referred to as IPAs.

What do IPAs taste like?

Hops can come from many different regions and countries, creating a very broad range of taste profiles in the beer, much like grapes do in wine. IPAs are considered to be bitter and slightly astringent with tangerine, grapefruit, and other citrus notes along with floral, honey, and caramel-like characteristics.

American IPA – Bigger in every aspect than its English counterpart, American IPA is typically made with American hops and is considerably more bitter, acidic and floral in nature. Higher in IBUs (International Bittering Units). Characteristics include: citrus, fruit, flowers, caramel, honey, and pine.

English IPA –  More rounded or as I like to call it, “moderate”, in nature with fruitier, less astringent qualities. English IPA tends to be earthier, with more yeast, less acidity and medium level IBUs (International Bittering Units). Characteristics include: bread, biscuit, toffee, citrus, and forest floor-like characteristics.

Belgian IPA – Funky, sour fruit aromas that often leave the nose and mind reaching for more typical characteristics. On the palate the beers usually deliver caramel-like malts with heavy yeast, high bitterness levels, and higher alcohol content. Sweet and floral with a bit of yeasty and malty umph behind them.Eric Tansey, CSW, Sommelier 

For an extremely Hoppy IPA try http://tanseyreviews.com/review/vehopciraptor-unknown-brewing-co/